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Unwrapping Health Claims this festive season

Christmas is notoriously a season of indulgence and excess – but not every festive food is devoid of beneficial nutrients. Not only are several traditional festive foods delicious, but they can also be highly nutritious. In fact, a few Christmas foods even qualify for certain EU health claims – for example, oranges are high in vitamin C, which contributes to normal psychological function. Health claims suggest or imply that a relationship exists between a food category, a food (or one of its constituents) and health. The use of such statements in relation to foods and drinks sold within the EU is regulated.

In order to address the fact that consumers may have either low understanding and/or low trust in health claims on food packs, the EIT Food-funded Health Claims Unpacked project has relaunched their digital platform in 2020 to collect data on consumer preferences around the wording and presentation of health claims on food labels. This information will be used to create a business hub, which will provide food manufacturers with insights into ways of communicating health claims that are likely to resonate best with everyday consumers.

To read this article (December 2020) click here:Unwrapping Health Claims this festive season

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