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The research commissioned by EIT Food, the world's largest food innovation ecosystem, supported by the European Institute of Innovation and Technology (EIT), surveyed over 2,000 18-24 year olds from across the UK, France, Germany, Poland and Spain. The findings point to a generation that is very interested, knowledgeable and entrepreneurial when it comes to their eating habits, and especially how they link to their wellbeing and mental health.

  • Young people aged 18 – 24 turn to social media platforms, such as TikTok and Instagram, for advice on healthy eating to compensate for a lack of information from educators, industry and policy makers
  • Health-savvy young people want greater transparency from brands on how food is processed, as well as healthier options for ordering in from home delivery platforms, such as Deliveroo and Uber Eats
  • Gen Z want a narrative on healthy eating that prioritises their mental health instead of counting calories – with 82% of young women wanting advice on the link between food and mental health
  • EIT Food is launching a new initiative that will see 10 ‘FutureFoodMakers’ call for radical change in the food sector to promote access to healthy food.

To read the article Gen Z demand radical change from the food sector to tackle access to healthy and affordable food

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