consumers (2)

Unwrapping Health Claims this festive season

Christmas is notoriously a season of indulgence and excess – but not every festive food is devoid of beneficial nutrients. Not only are several traditional festive foods delicious, but they can also be highly nutritious. In fact, a few Christmas foods even qualify for certain EU health claims – for example, oranges are high in vitamin C, which contributes to normal psychological function. Health claims suggest or imply that a relationship exists between a food category, a food (or one of its constituents) and health. The use of such statements in relation to foods and drinks sold within the EU is regulated.

In order to address the fact that consumers may have either low understanding and/or low trust in health claims on food packs, the EIT Food-funded Health Claims Unpacked project has relaunched their digital platform in 2020 to collect data on consumer preferences around the wording and presentation of health claims on food labels. This information will be used to create a business hub, which will provide food manufacturers with insights into ways of communicating health claims that are likely to resonate best with everyday consumers.

To read this article (December 2020) click here:Unwrapping Health Claims this festive season

Read more…

8150421893?profile=RESIZE_710x

The climate emergency is recognised as one of the greatest threats to our planet. The UK government is participating in global efforts to limit the global temperature rise to 1.5°C and has set legislative targets for the UK to reach net zero greenhouse gas emissions by 2050. UK retailers recognise and support the need for urgent action and have come together through the BRC to draw up this Climate Action Roadmap with the aim of accelerating progress towards a net zero retail industry.

The Roadmap provides retailers with guidance on the steps they can take to decarbonise their operations and supply chains. It gives retailers tools to plot their own journey to net zero, with the needs of their customers, employees and business at the centre. The Roadmap also provides clear directions in order to allow retail industry suppliers, business partners and other stakeholders to take action to decarbonise their own activities.

The aim of the roadmap is that by 2040, every UK consumer can make purchases – in store and online – safe in the knowledge that they are not contributing to climate change.

Download the Executive Summary here, email climate@brc.org.uk to learn how to get involved, and read on for more detail.

Read more…