AHFES is a European project funded by the Interreg Espacio program Atlantic. AHFES aims to improve competitiveness and growth of healthy food and beverage SMEs, through a transnational innovation ecosystem that helps SMEs to access knowledge, partners and markets and to align their products and services with the needs and expectations of consumers.
With this webinar, AHFES launches its first free training program in innovation and business development to support SMEs in the sector of healthy food and drink. This first program focuses on understand what motivates consumers, and how companies can effectively market the products to convert those motivations in sales. This training program will include a number of free resources that are designed to help SMEs active or interested in getting started in the sector of healthy food and beverages.
This webinar is organized by the Food Cluster of Galicia and EIT Food CLC South, partners of the AHFES project in Spain.